" We are an [Industry-Academic Research Group"

creates innovative mobility design with the expert collaborating consortium. "

Mobility R&D


Product Strategy & Planning

Concept Design

Modular E-Platform Research

Automotive Design



Research & Analysis

Brand Design Strategy

Creative Design

Digital Design


- Exterior

- Interior

- HMI Cockpit

- Personalization Product




   Design Consulting






Our Approach

" We observe invisible thinking through diverse approach,

analyze it gradationally, and refine it as a simple visual concept. "

" We visualize the concept of the object through forecasting and backcasting the trend changes and the technical innovation."

Seoul Smart Sharing Mobility

" We maximize the value of product experience by human-centered design, accomplish a role of the interlinks between engineers, manufacturers and marketers properly, and concentrate on improving the social value of the outcomes. "

" We recognize, improve, and verify the needs, issues and solutions through systematic development process.

We materialize the essential, feasible, well-balanced design. "

By establishing various networks of the industry-academia-research field,
We pursue a ‘Connected Company'

through a partnership strategy based on our expertise.

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